Pearl Lim

Vice President of Marketing, Asia Pacific

Pearl possess over a decade of regional marketing leadership experience in Asia Pacific. 

She has worked a various global companies that specialises in dermatology, neurovascular diseases and aesthetics. Her skill-set includes but is not limited to global brand team leadership tasked to identify business insights and requirements for support, spearheaded product launches with campaign development, led partnership programs with KOLs to establish thought-leadership, and developed research projects for market and consumer insights.

Pearl joined Coopervision more than 2 years ago to first lead the FRP contact lens category for Asia Pacific, thereafter was tasked to drive Customer Marketing across the region with key customers together with our commercial teams. Customer Marketing  is a key differentiator of our business for the years to come. 

As our leader of the marketing function, Pearl will lead the region in further defining marketing strategies that will unite our commercial teams to help our customers grow their business, our current wearers  to remain in our care and future wearers to discover their vision correction needs through our product offering.

Pearl is Singaporean and is fluent in English and Mandarin.